De A à Z,

les auteurs et les références qui font le management

LEVITT Théodore (1925/2006)

Classification : Spécialiste du marketing et de l’approche globalisée des marchés

 Principales publications :

  • 1960

Marketing Myopia, Harvard Business Review, 1960.
Innovation in Marketing, 1962
Creativity Is Not Enough, Harvard Business Review, 1963.
Innovation et Marketing, Les Éditions d’Organisation, Paris, 1969
The Innovation Mode
Marketing for business growth, 1974, New York : McGraw-Hill, First ed. published in 1969 under the title: The marketing mode.

  • 1970
    L’esprit marketing, Les éditions d’Organisation, 1972 (Traduit de The Marketing Mode, 1969)
    Réflexions sur le management (Thinking about management en anglais), éd. Dunod, 194 pages (Une réflexion sur le changement).
    Marketing for business growth, 1974, New York : McGraw-Hill, First ed. published in 1969 under the title: The marketing mode.*The Globalization of Markets, Harvard Business Review, 1983.
    Thinking about management, 1991, New York : Free Press
    Levitt on marketing, 1991, Boston, Mass. : Harvard Business School Press
  • 1980

The marketing imagination , 1986, New York : Free Press (New, expanded ed.)
After The Sale Is Over, Harvard Business Review, September–October 1983
The marketing imagination, 1983, New York : The Free Press
The Globalization of Markets, Harvard Business Review, May–June 1983.
Marketing Intangible Products and Product Intangibles, Harvard Business Review, May–June 1981